Case Study: Atlanta Hawks achieve personalized, royal fan experiences with Software AG's webMethods.io Integration

Treating fans like royals with Digital Fan Experience Platform

The Atlanta Hawks, following a $90 million renovation of State Farm Arena, faced the challenge of delivering a personalized, high-touch experience for more than 2 million annual guests amid heavy traffic, long queues and stiff local entertainment competition. With limited engineering resources, the team needed an out‑of‑the‑box digital solution to simplify ticketing, manage data, and provide elite, on-site services that would keep fans coming back.

Using Raw Engineering’s Digital Fan Experience Platform powered by webMethods.io Integration, the Hawks launched a world‑class mobile app offering seat upgrades, pay-for-parking, sponsor offers, jumbotron interactions, an AI chatbot concierge, mobile wallet and real-time transport links and game stats. The integrated platform personalized services across events, boosted guest loyalty and satisfaction, streamlined operations and helped State Farm Arena earn a nomination for Sports Business Journal Venue of the Year 2019.

Atlanta Hawks

David Garcia

VP Guest Experience & Head of Innovation Lab