Case Study: Ducks Unlimited Canada achieves 55% fewer mailing bounce‑backs and rapid web modernization with Software AG (Adabas & NaturalONE)

Saving More by Integrating with Online Resources

Ducks Unlimited Canada, a national non‑profit focused on conserving wetlands and habitat, supports more than 110,000 grassroots supporters and over 5,200 volunteers. To run fundraising, retail and advocacy campaigns, manage conservation projects and modernize operations, the organization needed to move legacy applications to the web and integrate with third‑party mapping, content and mailing systems without disrupting mission-critical finance, HR and project workflows.

Using Adabas and Natural with NaturalONE, DUC rapidly web‑enabled its core apps (about 85% of HTML was auto‑generated) and used wireframing and plug‑ins to connect to Google Maps, Esri GIS, CMS platforms and other tools. The integrations expanded functionality, improved reliability, and—by linking the Natural app to a mailing system—cut bounce‑backs by 55%, directly strengthening fundraising performance.

Ducks Unlimited Canada

Steve Woods

Software Development Manager