Case Study: Ayaydın-Miroglio Group achieves streamlined operations and boosted workforce morale with Software AG's ARIS

Processes coming into fashion ARIS inspires a contemporary retailer

Ayaydın‑Miroglio Group is a multinational Turkish fashion retailer behind the Ipekyol, Twist and Machka brands, operating ~230 stores and franchised locations across the Middle East and Central Asia. Rapid, sustained growth (≈20% annually) and an ambitious international franchise program exposed hidden operational costs, siloed ways of working, and rising HQ turnover—creating a need for greater efficiency, consistent processes and better workforce engagement.

Working with consultant Consulta and Software AG’s ARIS, the group modeled end‑to‑end processes, generated 250+ improvement suggestions and redesigned key workflows (notably non‑merchandise procurement). Early wins include one change saving over 3,000 work hours per month, reduced in‑store personnel time, standardized HR job descriptions and rising staff morale as ARIS adoption spreads—establishing a continuous, organization‑wide improvement culture.

Ayaydın-Miroglio Group

Murat Barslan

Strategic Planning Manager