Case Study: Primur achieves new Australian business with Software AG’s Cumulocity IoT

Primur chooses Cumulocity IoT to win business in Australia

Primur Systems and Resources, a New South Wales IT firm with more than 20 years serving mid-sized clients across manufacturing, distribution and other sectors, faced growing customer demand for automation, condition monitoring and predictive maintenance. With Australia’s vast agriculture and transport networks (moving over 80 million tonnes of produce annually) creating clear vertical use cases, Primur identified a gap in competitors’ “soft” IoT offerings and needed a true end-to-end platform to win business.

Primur implemented Software AG’s Cumulocity IoT (with Apama and TrendMiner and self-service analytics) and adopted a hands-on model—helping customers choose and install sensors, adding engineering expertise and taking full responsibility for deployments. The approach delivered tailored, case-study driven solutions, giving Primur a strong IoT differentiator, award-winning analytics capabilities and the ability to win new business across agriculture, transport and other industry verticals.

Primur

Jeremy Taylor

Business Development Manager