Case Study: Orange enables instant pay-as-you-go top-ups with Software AG webMethods BPMS

Orange Makes it Easier for Pay-As-You-Go Customers to “Top Up”

Orange U.K., part of the France Telecom Group, needed to make pay‑as‑you‑go mobile service simpler and faster to reduce churn and meet customer expectations. Topping up required coordination among as many as ten back‑end systems and had to happen in seconds to keep on‑the‑go customers satisfied.

Using Software AG’s webMethods BPMS, Integration Server and Broker, Orange automated an SMS‑driven top‑up process: customers receive a low‑balance alert, text back credit‑card digits, and receive approval within seconds as the system verifies data and completes transactions across multiple systems. The solution was delivered in about four months, now supports thousands of daily top‑ups, improves customer convenience and retention, and builds on reusable SOA services for other automated services like the online shop.

Orange

Ben Wheeler

Senior Designer