Case Study: Top Marketing Agency achieves real-time campaign precision and cost savings with Software AG's Zementis Predictive Analytics

Mastering the Message With Predictive Analytics

A leading global, omni-channel marketing agency faced an industry-wide digital transformation that produced overwhelming data volumes and a disruptive media landscape. The company needed fast, accurate, and easy-to-interpret analytics to tailor campaigns across millions of customers and billions of possible combinations, and to move from slow, post-campaign analysis to near-real-time decision making.

By deploying Zementis Predictive Analytics (Software AG), the agency standardized and automated model deployment, removed hand-coded bottlenecks, and accelerated large-scale scoring and batch processing. The result was improved campaign precision, lower costs, better utilization of data scientists’ time, real-time campaign adjustments, and a scalable platform that supports streaming analytics and future IoT integrations—delivering a clear competitive advantage.