Case Study: Leading Media and Marketing Agency achieves real-time precision and lower costs with Software AG's Zementis Predictive Analytics

Leading Media and Marketing Agency - Customer Case Study

A leading global, omni-channel marketing agency struggled with overwhelming data volumes and a rapidly disrupted digital media environment. Needing fast, accurate, audience-specific insights and no longer able to rely on static, post-campaign analysis or costly hand‑coded models, the company required scalable, real‑time predictive capabilities to tailor and optimize millions of campaign permutations.

By deploying Zementis Predictive Analytics — a PMML-based, standards-compliant decision engine — the agency automated model scoring and scaled deployments without custom code, enabling near‑real‑time campaign assessment and optimization. The result was improved campaign precision, standardized analytics and business processes, lower costs, faster batch scoring, and freed data scientists to focus on advanced modeling, positioning the company for real‑time decisioning and broader IoT-enabled insights.