Case Study: Globally Recognized Luxury Fashion Company achieves seamless omni-channel experience and unified global inventory with Software AG

Globally Recognized Luxury Fashion Company - Customer Case Study

A globally recognized luxury fashion group operating multiple brands, flagship stores and country-specific e-commerce sites needed to deliver a personalized, seamless omni‑channel shopping experience while rapidly integrating new acquisitions. Its legacy, siloed IT landscape—hundreds of point-to-point interfaces, inconsistent inventory and customer data, costly processes and slow partner onboarding—was blocking growth and harming customer experience.

The company deployed Software AG’s Digital Business Platform (webMethods) for application integration, B2B/managed file transfer and API management, creating an adaptive integration layer across its estate. The platform consolidated inventory into an “endless aisle,” automated B2B transactions, unified customer data, eliminated many point‑to‑point interfaces and improved real‑time visibility—enabling loyalty programs, faster integrations of acquired brands and a scalable, 24/7 digital retail operation.