Case Study: Echo Entertainment Group achieves 10x faster VIP service with Software AG (webMethods Integration & BPM)

Echo Entertainment Group - Customer Case Study

Echo Entertainment, an Australian media and entertainment company operating casinos, faced a cumbersome, manual funds-to-chip issuing process for VIP customers that caused long waits and disrupted the VIP experience.

They digitized the workflow with a simple iPad form and an automated SOA/BPM backbone (webMethods), cutting the transaction time from 20 minutes to under two (10x faster). The new mobile process boosted VIP revenue by nearly 57% in 2012, positioned Echo as the first casino to digitize this process, and improved customer loyalty and retention.

Echo Entertainment Group

Rob James

Chief Technology Officer, Echo Entertainment