Case Study: Cognizant Technology Solutions achieves 500ms‑faster, 100%‑coverage personalized banking offers with Software AG (webMethods Integration Platform)

Cognizant Technology Solutions - Customer Case Study

Cognizant, a global IT and consulting firm and Software AG partner, developed a real-time personalized marketing solution for a major retail/corporate bank. The bank’s challenge was to present individualized online offers within two seconds of customer login, keep offers active for 30 minutes for tracking, and handle millions of concurrent users reliably.

Using Cognizant’s RTPromoSys framework with the webMethods Integration Platform, the team implemented a decoupled, session-managed solution that stores required data in broker documents rather than a database. The implementation cut response time by 500 ms (reported as a 500% improvement), delivers 100% offer coverage, boosted marketing conversions and customer satisfaction, and increased application availability by reducing failure points.

Cognizant Technology Solutions