Case Study: Central Bottling Company (CBC Group — Coca‑Cola Israel) achieves doubled efficiency and profit margins with Software AG's webMethods Mobile Suite

CBC Group - Customer Case Study

The Central Bottling Company (CBC) Group, Coca‑Cola’s Israeli franchise and one of the company’s largest bottlers, needed to modernize its ordering process for thousands of small retailers. CBC’s challenge was to mobilize its retail portal into a convenient self‑service channel that worked across many operating systems, delivered fast time‑to‑market at low cost, and had strong internal support.

CBC chose Software AG’s webMethods Mobile Suite and consulting services to build a multi‑platform native app that lets retailers place orders, check product availability and delivery dates, and receive targeted real‑time information. Launched in four months and the first app of its kind in Israel, the solution doubled operational efficiency and profit margins and significantly increased retailer satisfaction.

CBC Group