Case Study: Cochran Automotive Group improves customer service and lead handling with Softura's Azure.NET AI chatbot solution

Cochran Automotive Group cuts bot abandonment from 59% with Softura

Softura provided a solution for Cochran Automotive Group, which faced a fragmented customer service environment across over 100 digital properties. The customer struggled with high chatbot abandonment rates and inconsistent experiences, needing a unified system to intelligently handle and route inquiries.

The solution was a customized Azure.NET and AI chatbot capable of answering inventory questions, capturing leads, and setting appointments. Softura's implementation integrated with back-end systems and provided a single dashboard in Microsoft Teams. This led to improved resolution times, lead quality, and net promoter scores, allowing the automotive group to handle more requests without adding staff.

Cochran Automotive Group