Case Study: WinMagic achieves smarter marketing automation with Softsquare's Salesforce solutions

WinMagic segments 150,000 clients with Softsquare

WinMagic, a Canada-based cybersecurity solutions provider, faced challenges in boosting their marketing strategies and automating the segmentation of their large client database within their existing Salesforce environment. They engaged the vendor Softsquare for expert services to enhance their use of Salesforce Marketing Cloud Account Engagement (formerly Pardot).

Softsquare implemented a marketing transformation by cleaning and segmenting the database of over 150,000 clients, leveraging automated engagement programs and dynamic content for personalized campaigns. They also established connected campaigns to integrate marketing and sales data on the Salesforce platform. As a result, Softsquare successfully streamlined marketing workflows and processes between teams, enabling more effective conversion of prospects into opportunities.

WinMagic