Case Study: Mark Anthony Group improves sales and retail execution with Softsquare’s Salesforce Consumer Goods Cloud and Maps

Mark Anthony Group boosts sales and retail execution with Softsquare

The Mark Anthony Group, a prominent private beverage company, faced challenges in planning and executing the day-to-day activities of their on-premise sales representatives and maintaining accurate sales data. To stay ahead of competition and digitally transform faster, they partnered with vendor Softsquare for a solution utilizing Salesforce Consumer Goods Cloud and Salesforce Maps.

Softsquare implemented a custom Survey module for retail execution and a Media Manager interface for viewing the product catalog. This solution provided better data tracking, streamlined activities, and increased the productivity of the on-premise reps. The implementation by Softsquare enabled sales managers to track rep activities more effectively, leading to significant improvements in efficiency, productivity, and overall customer experience.

Mark Anthony Group