Case Study: Ivy Mobility transforms retail execution with Softsquare

Ivy Mobility transforms retail execution with Softsquare, winning adoption across 5 major brands

Ivy Mobility, a leading SaaS company in consumer goods, sought to build a cutting-edge Retail Execution product on Salesforce CRM. They faced the complex challenge of transforming retail field activities—such as store visits, stock checks, price verification, and promotion tracking—into a seamless, data-driven process. To achieve this, Ivy Mobility partnered with the vendor Softsquare for implementation expertise.

Softsquare implemented a unified solution using Salesforce CRM as the back-end, integrated with Ivy Mobility’s mobile app for field representatives. Their work included structured data mapping, dynamic survey tools, planogram tracking, and media management, enabling efficient retail execution. As a result, the product was successfully adopted by major industry players including BAT, Loreal, and P&G, marking a significant leap in operational efficiency and client satisfaction.

Ivy Mobility