Case Study: Concretia Rock Products Ltd. boosts sales conversion with Softsquare Salesforce solutions

Concretia Rock Products Ltd. boosts field and outbound sales conversion with Softsquare in 20 min read

Concretia Rock Products Ltd., a supplier of crushed aggregates, sought to enhance its sales processes, including field sales and outbound telecalling. The company partnered with vendor Softsquare to improve its existing Salesforce implementation and develop new tools to boost sales conversion rates and identify opportunities more effectively.

Softsquare implemented a comprehensive Salesforce solution for Concretia. This included optimizing the mobile CRM for field sales reps with visual site visit tracking and route monitoring. For outbound sales, they configured the Knowlarity telecalling tool to prioritize clients and analyze call success. They also developed a sophisticated opportunity forecasting feature to predict sales based on construction project details. The vendor's work resulted in more reliable sales processes, better planning, and improved price quotation accuracy for the customer.

Concretia Rock Products Ltd.