Case Study: Coherent improves B2B partner retention with Softsquare and Salesforce B2B Commerce

Coherent boosts partner retention by 40% with Softsquare

Coherent, a leading global provider of laser-based technology, faced challenges with its B2B partner experience. Their process was hindered by manual partner registration, siloed order and payment systems, and a lack of integrated online payments and partner-specific pricing, which affected security and partner relations. They partnered with Softsquare to implement a solution using Salesforce B2B Commerce.

Softsquare implemented Salesforce B2B Commerce to create a seamless web buying experience. The solution automated partner registration, integrated online payment gateways, and enabled account-specific pricing. This was integrated with Coherent's Oracle ERP for orders and payments. As a result, Softsquare helped Coherent achieve a 40% increase in partner retention and an 80% success rate for new partner onboarding.

Coherent