Case Study: British American Tobacco streamlines direct store delivery with Softsquare

British American Tobacco scales direct store delivery with Softsquare, rolling out to 300+ reps and 5000 orders

Softsquare partnered with British American Tobacco (BAT), a prominent player in the consumer goods industry, to address multifaceted challenges in its global direct store delivery operations. BAT needed a comprehensive solution to manage its entire sales process, from order taking and delivery to payment collection and returns, while also needing to support diverse global markets and integrate with existing systems like SAP.

The solution implemented by Softsquare centered on the Ivy Mobile application integrated with Salesforce CRM as the backend. This system streamlined the entire direct store sales process, including order management, delivery, collections, and returns. It was successfully rolled out globally, starting in Poland and Chile with over 300 representatives processing 5000 orders, and later expanded to markets like Brazil and South Africa. As a result, Softsquare empowered BAT to efficiently manage its daily influx of sales orders, achieving a significant stride in operational excellence.

British American Tobacco