Case Study: Shoptelligence proves AI module ROI with SoftServe’s GCP-based analytics dashboards

Shoptelligence Proves AI-Module ROI Value To Clients With GCPBased Data Analytics Dashboards

Shoptelligence, a style discovery platform for retailers, needed a better way to prove the ROI of its AI modules to existing clients and prospects. The company was working with large volumes of raw web activity data, but poor data quality, limited documentation, and the need to analyze KPIs across many dimensions made it difficult to measure the business impact of module changes. SoftServe was brought in to help address these analytics and reporting challenges using GCP-based tools.

SoftServe implemented cloud-based data analytics dashboards with live KPIs, built on GCP BigQuery, Data Studio, Google Analytics, Compute, Cloud Storage, Python, and GitLab. The solution transformed raw activity data into meaningful daily metrics, enabled A/B testing and automated reporting, and broke performance down by shopper segments and AI-module interactions. As a result, Shoptelligence could better quantify the value of its AI modules and demonstrate ROI more clearly to clients.

Shoptelligence