Case Study: Leading European Distributor achieves digital marketplace growth with SoftServe

Scaled online marketplace solution Launches rainbow sales model into The digital arena

Leading European Distributor, Rainbow, is a European distributor of high-end water-filter vacuum cleaners that historically depended on direct sales. To stay competitive and modernize its sales process, the company needed to launch a scalable online marketplace and bring its customer experience into the digital age, using a digital commerce and marketing platform.

SoftServe designed and delivered the new online solution using Sitecore v7.2, Sitecore Commerce, and digital marketing capabilities, including contextual personalization based on visitor behavior. The new marketplace launched in just four months, helped increase conversion rates, expanded Rainbow’s reach to a new online audience, and preserved the customer intimacy of its traditional sales model.