Case Study: a European distributor of high-end vacuum cleaners achieves higher digital sales conversion with SoftServe

Rainbow Hits Conversion Goal with Digital Sales

The customer, a European distributor of high-end vacuum cleaners, needed to digitize its historically direct, door-to-door sales model to stay competitive. They engaged vendor SoftServe to create a best-in-class online marketplace and customer experience, which was built using the Sitecore platform.

SoftServe implemented a solution featuring an automated marketing system and contextual personalization, adjusting website content based on visitor behavior to drive conversions. The project was delivered in just four months, enabling the client to successfully expand sales to a new online audience while maintaining its tradition of customer intimacy. In recognition of this innovative work, Sitecore awarded SoftServe’s Digital Marketing Acceleration team for Experience Platform Usage.