Case Study: Travel Industry Catering and Retail Leader aligns product teams and roadmaps with SoftServe

Product team management Roadmap for travel industry Catering and retail leader

Travel Industry Catering and Retail Leader, a global provider of airline catering, retail-on-board, and hospitality products and services across EMEA, North and South America, and APAC, needed help managing product teams and building strategic roadmaps for a five-module application. The company wanted a clearer way to align business representatives, business analysts, and development teams around common goals and decision-making.

SoftServe assessed the current team setup and proposed a unified product management approach across all five modules, including shared product vision, business goals, measurements, and a structured communication and collaboration process. SoftServe also delivered guidance for creating measurable goals, decomposing them into initiatives, and building a transparent product roadmap to improve alignment and cooperation across teams, though the case study does not cite specific numeric business results.