Case Study: Multi-Level Marketing Company boosts customer satisfaction and speeds delivery with SoftServe

Product Management Processes Transformation for Multi-Level Marketing Company

SoftServe worked with a Multi-Level Marketing Company that sells health products and supplements through distributors in 28 global markets. As the business expanded through acquisitions and rapid growth, it ended up with duplicated software solutions, inconsistent product management practices across markets, and slower product delivery, making it difficult to deliver a consistent customer experience and scale efficiently.

SoftServe assessed the client’s existing product management and development processes, designed a new market-aligned operating model, and piloted an MVP using lean and Agile practices before rolling it out more broadly. By centralizing development and improving product ideation, planning, and feedback loops, SoftServe helped increase customer satisfaction by 25%, reduce implementation costs by 18%, and cut delivery delays of 6–8 months so projects were delivered on time and on budget.