Case Study: Oriflame Creates a Consistent Omni-Channel Digital Experience with SoftServe and Sitecore

Oriflame creates A consistent Omni-channel digital Experience with sitecore

Oriflame, the global beauty company present in 62 countries, wanted to create a consistent omni-channel digital experience across its website, mobile app, and internal tools. The company worked with SoftServe to address challenges such as personalized experiences for different user groups, real-time behavior-based profiling, and a unified global solution for marketing communication and customer engagement, using Sitecore as the core platform.

SoftServe implemented a centralized, multi-language web and mobile solution on Sitecore with personalization, marketing automation, online/offline data collection, and advanced analytics dashboards. The result was a more seamless cross-channel experience, better support for Oriflame’s consultants and sales network, and improved customer-focused marketing processes that helped drive higher engagement, stronger brand loyalty, and growth in sales.

Oriflame