Case Study: Dynamic Supplier of Innovative High-Quality Health Products achieves better mobile UX with SoftServe

Optimization of health product Provider’s mobile app platform For enhanced ux

Dynamic Supplier of Innovative High-Quality Health Products, a multi-level marketing company selling health products and supplements through a distributor web portal, partnered with SoftServe when its mobile experience fell short. The existing portal was not optimized for mobile devices, creating poor UX, slower browsing, and added friction for distributors and consumers accessing the site on the go.

SoftServe ran a Design Thinking workshop to define user needs, business goals, and high-level requirements, then shaped the solution around iOS and Android mobile apps. The vendor identified key pain points, defined the solution vision and scope, and created a clickable interactive prototype, with the goal of improving customer satisfaction, simplifying reporting and sharing, and enabling faster, paperless enrollment; no specific quantitative impact was provided, but the apps were prepared for release on the App Store and Google Play.