Case Study: a US online shopping centre achieves in-store loyalty and messaging revenue with SoftServe

Messaging and Loyalty Program using iBeacons

The U.S. Online Shopping Centre, a company with a mobile shopping app, sought new revenue streams beyond premium accounts. They challenged SoftServe to develop a solution that would provide in-store messaging and a customer loyalty program to deliver additional value to both shoppers and retailers.

SoftServe implemented a system using iBeacon proximity technology. They developed a back-end for device management and a retailer dashboard, and enhanced the mobile app to interact with the beacons, enabling location-based notifications and automatic visit tracking for rewards. This solution, delivered by SoftServe, made the application's monetization easier, established it as a market leader, and secured a major deal with a large shopping mall.