Case Study: Leading Realty Company achieves better UX and SEO with SoftServe

Leading Realty Company Builds UX Friendly Website To Realize Competitive Differentiation

Leading Realty Company, the largest independent and fastest-growing real estate company in Austin, needed a modern digital presence to better compete in Texas and beyond. Its aging website and fragmented toolset created poor user experience, weak SEO, difficult admin workflows, and scaling challenges for a growing agent network. SoftServe was brought in to help address these issues with a stronger website and more efficient platform approach.

SoftServe delivered a new UX-focused website with easy-to-use agent dashboards, client communication and notification tools, and a more streamlined management experience. The new solution improved site speed, enhanced property search and lead generation, and optimized SEO to help drive more traffic. It also reduced operational complexity by replacing multiple separate systems with just two key dashboards for agents and Salesforce, saving significant time in website management.