Case Study: Global Rug and Textile Furnishings Company achieves greater operational efficiency and customer satisfaction with SoftServe and Salesforce

Global Rug and Textile Furnishings Company Boosts Operational Efficiency and Customer Satisfaction by Integrating Salesforce Platform

Global Rug and Textile Furnishings Company, a global lifestyle and textile furnishings brand based in Atlanta, struggled with operational inefficiency, inconsistent customer experiences, and the need to internalize its field sales team, improve acquisition across channels, and better integrate sales systems. SoftServe helped the company address these challenges using the Salesforce Platform, including Sales Cloud, Service Cloud, and Marketing Cloud.

SoftServe integrated the company’s existing systems with Salesforce to automate workflows, improve sales productivity, strengthen customer visibility, and enhance security and data control. The result was a more structured sales process with significantly less manual work, faster deal closure through better system alignment, consolidated customer identity for more personalized experiences, and improved data accuracy and visibility across the organization.