Case Study: Leading Online Store increases car dealer sales with SoftServe

E-commerce Solution increases Car dealer sales

Leading Online Store, a Germany-based online marketplace for buying and selling vehicles, worked with SoftServe to improve the usability of its e-commerce platform. The business needed a clearer structure and simpler navigation so professional car dealers and private customers could quickly post listings, search inventory, and access personalized offers and pricing insights.

SoftServe rebuilt the existing solution with new sales-focused features, including bank-integrated credit and leasing options, a car configuration wizard, new supplier integrations, and embeddable catalog pages for third-party sites, using technologies such as PHP, MySQL, Magento, and Yii. The upgraded platform improved usability, helped the startup become profitable, and earned an ADAC award for best car e-commerce solution.