Case Study: Global Software Company achieves $20M extra mix profit with SoftServe’s Consumer Demand Analytics Solution

Consumer Demand Analytics for Auto Industry Leader

Global Software Company, a global software provider serving automotive, telecom, and insurance agencies, needed a way to better understand consumer demand before launching new vehicles or model refreshes. The company turned to SoftServe for an auto-specific solution that could capture customer preferences and help measure market demand more accurately.

SoftServe developed a smart, easy-to-use web-based demand analytics solution that integrated with the client’s existing infrastructure and let OEMs configure vehicles, track customer behavior, and generate reports on model, option, region, and price demand. The solution also helped avoid false signals through its analytics engine, and it has been used by major automakers like Ford and Hyundai, delivering an average of $20M in extra mix profit on important launches.