Case Study: Air2Web achieves faster billing and scalable revenue automation with Softrax

Coordinating Complex Billing And Revenue Recognition

Air2Web, a fast-growing mobile messaging and marketing provider, faced increasingly complex billing and revenue-recognition challenges as its business scaled, pricing structures multiplied, and its model shifted from software to hosting. Manual accounting processes were slowing operations, delaying bills and payments, and making revenue accounts difficult to reconcile.

Air2Web implemented a Softrax solution to automate complex billing and revenue recognition across thousands of transactions and customer-specific pricing rules. With Softrax, billing time dropped from two weeks to two days, cash flow improved, audit preparation became much faster, and the company eliminated spreadsheets and other manual tasks while better preparing for acquisitions and future growth without adding staff.

Air2Web

Mike Allpass

Vice President Finance/Controller