Case Study: Anschutz Entertainment Group achieves streamlined ASC 606 revenue recognition with SOFTRAX

Anschutz Entertainment Group - Customer Case Study

Anschutz Entertainment Group (AEG), a global sports and entertainment company, needed a cloud software solution to manage the increased complexity of revenue recognition under ASC 606 and IFRS 15, especially for sponsorship advertising revenue. AEG wanted to move beyond a compliance-driven process and operationalize revenue recognition with automation, greater control, and stronger reporting.

AEG chose Softrax Revenue Management System from Softrax to replace spreadsheets and custom solutions with a scalable, ERP-agnostic platform. Softrax helped AEG cut implementation time and cost by 50% versus other vendors, improve automation without adding accounting headcount, and gain better analytics and centralized management for faster, more accurate reporting.

Anschutz Entertainment Group

Sue Chaplin Herb

SVP of Finance and Financial Reporting