Case Study: Peninsula School of Art increases festival art sales with Softr

Peninsula School of Art boosts festival sales 15% with Softr

Peninsula School of Art needed a more efficient way to manage and sell artwork for its annual Door County Plein Air Festival. Their previous process relied on manual data entry and paper forms, lacking a real-time system to showcase nearly 400 pieces online for patrons to browse and purchase. They turned to the vendor Softr to solve this challenge.

Using Softr, the school built a branded virtual gallery connected to an Airtable base, which automated the collection and display of artwork submissions. This solution led to a 15% increase in art sales, higher engagement from remote visitors, and saved staff hours of manual work. The success with Softr encouraged the organization to explore using the platform for other events.

Peninsula School of Art