Case Study: Tech Ladies builds a diverse hiring marketplace and boosts business growth with Softr

How Tech Ladies, the largest community of women in tech, used Softr to bolster their mission

Tech Ladies, the largest community of women in tech, wanted to close the diversity gap in hiring by creating a two-sided marketplace that could connect candidates open to new roles with companies looking for diverse talent. Their initial MVP, built with Airtable and Webflow, was not scalable or secure enough for the long term.

Using Softr with an Airtable backend, Tech Ladies quickly launched a customer-ready talent network in just one week. Softr helped them build a robust applicant profile system, stay nimble with non-technical team updates, and turn the platform into a 7-figure business while helping dozens and dozens of women land jobs at more inclusive companies.

Tech Ladies

Caro Griffin

General Manager