Case Study: Strupek boosts client transparency and saves 8-10 hours a week with Softr

How Strupek built a dashboard to provide more transparency to marketing clients

Strupek, a content marketing agency led by Jonathan Strupek, needed a better way to give clients transparency into content, SEO, and social media work. Existing scheduling tools and Airtable Interface Designer didn’t provide the customization, permissions, or custom previews needed for a single client-facing dashboard, so the team looked for a more flexible solution.

Using Softr with Airtable and Make, Strupek built a custom Content Experience Dashboard that combined scheduling, content previews, approvals, notifications, reporting, and view-only access in one portal. Softr helped the agency automate 8+ client workflows, reduce operational/software costs by 58%, and save 8–10 hours per week on manual work and reporting.

Strupek

Jonathan Strupek

Agency Owner