Case Study: Peninsula School of Art increases festival art sales with Softr

How Softr helped a non-profit increase art event engagement

Peninsula School of Art, a Door County, Wisconsin-based art education organization, needed a faster way to manage its annual Door County Plein Air Festival. The team had to collect artwork details and images, display pieces in a virtual gallery in real time, and let patrons browse and buy online instead of relying on paper forms and manual uploads.

Using Softr with Airtable, Peninsula School of Art built a branded online gallery that updated automatically as submissions came in. The app launched quickly without developers, and the festival saw a 15% increase in art sales, higher engagement from remote patrons, and significant time savings for staff.

Peninsula School of Art

Catherine Hoke

Executive Director