Case Study: Celonis builds a GTM knowledge base for 1,500+ team members with Softr

Celonis builds a GTM knowledge base for 1,500+ team members in under 5 days with Softr

Celonis, a company that provides a Process Intelligence Platform powered by process mining and AI, faced a challenge in managing its vast library of go-to-market (GTM) knowledge. Their content was housed in an unwieldy Google Slides deck that was difficult to navigate and maintain as it grew. They needed a solution from a vendor like Softr to create a fast, intuitive knowledge base that pulled from their Airtable data and was easy for content owners to manage without engineering support.

Using the Softr platform, Celonis built a dynamic GTM knowledge base on top of Airtable. The solution provided a centralized place for over 1,500 team members to instantly find assets, saving hundreds of hours each week. The first version was built in under five days, and the tool reached maximum adoption within months, becoming one of the team's top three core tools. Softr enabled Celonis to create a highly maintainable system that effectively delivers the right knowledge at the right time.

Celonis