Case Study: Opera Response cuts ad-servicing time in half with SoftLayer

Opera Response Delivers Ads at the Speed of Business with SoftLayer

Opera Response, part of Opera Mediaworks, needed a faster, more scalable cloud infrastructure to keep up with the demands of mobile advertising and meet the industry-standard 80-millisecond ad delivery threshold. With its growing business and need to reduce latency, the company turned to SoftLayer for a robust, customizable solution that could support high-volume, real-time ad serving.

SoftLayer implemented a tailored bare metal server infrastructure with specialized appliances, monitoring, and geographically strategic data centers, including Washington, D.C. This helped Opera Response cut ad-servicing time in half, reduce round-trip time by about 30 milliseconds, and grow from two servers to more than 100. With SoftLayer, Opera Response also doubled revenues and profits each year without increasing headcount.

Opera Response

Kanwar Dhaliwal

CTO, Opera Response