Case Study: Wink Reports streamlines onboarding and report creation with SoftKraft UX/UI redesign

Wink Reports cuts onboarding friction and report creation time with SoftKraft in 6 months

SoftKraft was engaged by Wink Reports, an Australian SaaS company that provides reporting and dashboard software for field service and inventory businesses. Their challenge was to overhaul the user experience and interface, specifically focusing on simplifying the onboarding and report creation flows which had become clunky. The goal was to create an intuitive design for both existing users and new markets without compromising powerful existing features.

The solution from SoftKraft involved a thorough UX/UI redesign process, utilizing user feedback, low and high-fidelity prototyping, and the Ant Design System. They implemented a new workbook concept with a streamlined navigation and multi-step wizard. The delivered modern interface reduced the time needed to create reports and dashboards, eliminated the need for user guidance during onboarding, and directly helped Wink Reports secure investment for expansion into the United States.

Wink Reports