Case Study: SnappyTV boosts app downloads and revenue with Softjourn

SnappyTV increases downloads and drives revenue growth with Softjourn

SnappyTV, a technology trendsetter and social video platform, faced the challenge of increasing user engagement and downloads for a specific TV show's mobile app. They partnered with vendor Softjourn, Inc. to leverage their mobile development services and build a new Android application from the ground up.

Softjourn implemented a second-screen feature for the Android app, allowing viewers to caption moments from the show, add comments, and share them on social networks. This solution directly led to an increased number of application downloads and significant user growth. The vendor Softjourn, Inc. helped achieve these results, which contributed to SnappyTV's overall success and eventual acquisition by Twitter.

SnappyTV