Case Study: Eventgroove improves event builder UX with Softjourn

Eventgroove completes 80% of app design with Softjourn, Inc.

Eventgroove, a US-based event management and ticketing platform, faced a challenge with their Event Constructor tool, which users found difficult to navigate and underutilized for its advanced visual customization features. They engaged the vendor, Softjourn, Inc., for its digital product design services to create a more user-friendly and modern interface.

Softjourn, Inc. assembled a small, expert design team that worked closely with Eventgroove to completely redesign the platform, improving its navigation and business logic. The result was a significantly more modern and competitive product that provided a much-improved customer experience; Softjourn's work accounted for approximately 80% of the final application design and allowed the project to be completed much more quickly than if done internally.

Eventgroove