Case Study: Eventgroove increases ticket sales with Softjourn's UX-driven mobile ticketing redesign

Eventgroove boosts ticket sales by 10% with Softjourn

Eventgroove, previously known as Ticket River, is a platform for creating events and managing ticket sales. Their challenge was to enhance their platform's design and functionality to create a more engaging user experience that would simplify event registration and ticket purchases. They partnered with vendor Softjourn, Inc. for their digital product design and ticketing consulting expertise.

Softjourn implemented a modern, easy-to-navigate mobile user interface for both Android and iOS devices. The solution focused on creating smooth workflows for event creation and ticket purchasing. The results were significant, with ticket sales increasing by more than 10%, user registration becoming three times faster, and a notable decrease in ticket purchasing time. Eventgroove was very happy with the final product, which helped them become more competitive.

Eventgroove