Case Study: BrainTek achieves faster, simpler mobile transactions with Softjourn

Braintek builds a faster mobile payments system with Softjourn, serving Tanzania's 56% financially included population

Braintek, a startup aiming to simplify mobile payments in Tanzania, partnered with Softjourn to overcome the challenges of the existing system. The founders sought to reduce transaction fees, eliminate user errors from number-based codes, and create a seamless payment process for customers and merchants. They engaged Softjourn for fintech consulting and product definition to explore the feasibility of their concept.

Softjourn designed the blueprint for the MOJA system, a closed-loop payment solution utilizing RFID devices and POS terminals to facilitate fast, secure transactions. This solution removed the need for customers to type codes, reduced reliance on telecom providers, and minimized fees. The result was a comprehensive plan that allowed Braintek to understand the entire flow of their product and pitch the fully defined concept to potential investors and mobile phone companies. Softjourn provided the foundational work that significantly accelerated the startup's journey from idea to implementation.

Braintek