Case Study: Games For Love raises over $93k with Softgiving

Games for Love - Customer Case Study

Games For Love partnered with Softgiving to help power an integrated online charity event centered on aDrive and GFUEL. The goal was to raise funds, increase awareness, and create a high-engagement experience that could also drive brand value for GFUEL through the event and stream content.

Softgiving’s EVENTS team planned and managed the 80-hour charity stream, recruiting aDrive, coordinating GFUEL’s prizing and donations, and providing custom ad panels, overlays, giveaways, and a donation page. The campaign raised over $93K for Games For Love, drove 236,000 unique viewers and 353,000 hours watched, generated 8,500 website visits and 4,600 email opt-ins for GFUEL, and delivered a 223% ROI, while also helping aDrive trend on Twitter and achieve record paid subscriptions.

Games For Love