Case Study: CARE raises nearly $210K through charity stream with Softgiving

CARE - Customer Case Study

CARE partnered with Softgiving to create a high-impact charity stream that would raise awareness and funds through influencer engagement. The campaign centered on BotezLive sisters Alexandra and Andrea, and used CARE’s 5X matching program to help drive donations during a live event.

Softgiving’s EVENTS team conceived and managed the 8-hour stream, recruiting the Botez sisters and providing custom ad panels, overlays, giveaways, a donation page, and milestone incentives. The effort raised almost $210,000 for CARE, reached 84,085 unique viewers, averaged 3,400 viewers, and generated 33,934 hours watched, while also boosting awareness and creating strong audience engagement around the matched giving campaign.

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