Case Study: R.brands achieves end-to-end process automation and operational efficiency with SoftExpert Suite

R.brands automates more than 100 processes and digitizes its end-to-end product development process with SoftExpert Suite

R.brands, a Brazilian house of brands in the tactical and outdoor markets, faced the challenge of managing a fragmented and manual product development process across its global supply chain. With a large portfolio and suppliers predominantly in Asia, the company needed to standardize workflows, ensure knowledge management, and reduce operational friction. They turned to vendor SoftExpert and implemented the SoftExpert Suite to address these issues.

SoftExpert provided a solution by digitizing and automating the end-to-end product development process, connecting teams across different functions and continents through integrated workflows. This resulted in the automation of over 103 processes, the execution of more than 1,500 workflows per month, and the digital management of over 1,400 documents. The measurable impact included greater operational efficiency, full process traceability, and an improved customer experience for handling returns and exchanges.

R.brands