Case Study: Hollar boosts mobile shopping engagement with Softermii's ecommerce app development

Hollar builds a high-rated mobile shopping app with Softermii and hits thousands of downloads

Hollar, an online dollar store marketplace, needed to develop a more effective mobile app to increase downloads and user retention. Their challenge was to recreate the ease of use and intuitive, Pinterest-like design of their website in a native app to appeal to their core audience of millennial moms. They enlisted the software development services of Softermii to achieve this.

Softermii redeveloped the native iOS and Android apps, implementing a refreshed interface, improved UX, and new functionality like Android Instant Apps. The solution also included features such as Apple Pay, predictive search, and exclusive mobile promotions. The results were a highly successful app described as "dangerously addictive," which became a massive hit with thousands of downloads and near-perfect 5-star ratings.

Hollar