Case Study: Dollar Shave Club boosts mobile subscriptions with Softermii's ecommerce app development

Dollar Shave Club boosts mobile orders 125% with Softermii

Dollar Shave Club, a men's grooming subscription service, needed to update its mobile app to improve the user experience for its growing customer base after its initial developer failed to deliver. They engaged the vendor, Softermii, for ecommerce app development to regain full control over the development process and create a more personable and fun digital storefront.

Softermii redeveloped the mobile app from the ground up, working in weekly sprints with the DSC team and focusing on superior UI/UX design and complex backend integration. This solution dramatically increased mobile conversion rates by dozens of percent, raised the number of app users from 3,900 to nearly 500,000, and contributed to the company's acquisition for one billion dollars. Softermii helped establish Dollar Shave Club as a mobile-first unicorn.

Dollar Shave Club