Case Study: Tech startup achieves a smooth, responsive iOS social app with ML-driven personalized activity stream and optimized UI performance with Softeq

Optimizes Ui Operations Through Parallel Threads, Employs Ml-Driven Activity Stream

A tech startup engaged Softeq to turn a playful social experiment—where each member issues a personal IOU currency for favors—into a mobile product. The challenge was to build an iOS app that tracks and redeems individual currencies while delivering a smooth, responsive UI and an engaging, personalized activity stream; Softeq leveraged Texture for performant UI rendering and GetStream.io for an ML-driven feed.

Softeq delivered an iOS app, admin panel, backend and landing page that let users post/accept favors, create and cash out personal currencies, follow and interact with friends, and allow admins to moderate and view transactions. By moving expensive UI work off the main thread (Texture) and using GetStream.io’s fast, personalized activity API, Softeq produced a responsive, relevant feed and shipped the project on budget and ahead of schedule; the customer is now exploring an Android version and praised Softeq’s expertise and communication.