Case Study: Major Provider of Telecommunications App Software Company achieves seamless in-app TripAdvisor listings across 40 regions with Softeq

Multiplatform Mobile And Desktop Add-Ins For A Major Messenger

A major provider of telecommunications app software engaged Softeq to build multiplatform mobile and desktop add‑ins that would enable an in‑app view of TripAdvisor listings across 40 regions. The customer needed an experienced outsourced team to deliver end‑to‑end VoIP and messaging add‑in functionality (using the customer's SDK) for iOS, Android and desktop without forcing users to leave the chat app.

Softeq handled full‑cycle development—designing the UI, integrating the TripAdvisor API, and internationalizing the product for global use—while implementing a lean ReactJS architecture (avoiding Redux and favoring Lodash) to boost performance and reduce support effort. The add‑ins now work on smartphones and tablets worldwide, are embedded into the client’s text and video communication ecosystem, and have led to measurable improvements in performance and lower tech support time; the customer has since engaged Softeq on a new custom chatbot scope.